i-Phone-u.co.uk

Link development can be an absolute nightmare. It takes up most of a marketer’s time and the yield isn’t always what we originally hoped. Worrying about PR, one way inbound links, triangle linking, where to find quality sites to exchange with, it’s all just a huge headache. To be honest, there’s no real way to wash your hands of it, unless you have a huge budget for purchasing text links or to hire someone to do your linking for you. So here are 13 ways to increase your linking luck. They require a little bit of effort, but executed properly, these steps will only bring your site success.

1. Create a page or series of pages on which you will post the links you are reciprocating. It is important to make sure these pages are a valuable resource to anyone who actually visits them. Try to avoid the use of the word “link” or phrase “link exchange” in your body text, title or file names. Use “resource” instead. Allow visitors to these pages to suggest additions without using link exchange language like “submit site”.

2. Keep your outgoing links relevant, but don’t be too specific. For example, http://www.realestatelicense.com - this is a real estate license school, so we would list resources for real estate, real estate training, post secondaries, trade schools, education, careers, mortgages, architecture, interior design, contractors, etc. It is important to keep your entire web site’s keyword density to a decent level and this includes not just the keywords you are targeting, but keywords that relate to the theme of your site. keeping your site’s keyword density to a good level is the reason why you should only list related web sites. Dedicating a page on http://www.realestatelicense.com to baking will bring down that site’s keyword density.

3. Keep an eye on your link to text ratio. Write paragraphs for each link page explaining what types of sites visitors will find on this page, how you hope this will help your visitors and that they can suggest additions if they know of any. You can also add comments to each link you have on the site. Too many links and not enough text will tell search engines that this page is a link page and is only there for search engine optimization purposes. Search engines like real resource pages, that are there for the use of your site’s visitors.

4. Don’t worry too much about PR - search trends are beginning to show that PR is less and less important. As I’ve said in previous articles, just like the saying “no publicity is bad publicity”, no inbound link is a bad one, the more links you have, the more your site will be seen, plain and simple. Relevancy is the new PR. Keep your outbounds relevant and useful, regardless of PR, and you’ll do fine.

5. Submit your site to directories, including industry and geographically specific. This is a universally known tactic, but most people just do it once.

You’ve got to search every once in a while to find new directories, search engines and other people’s resource pages. They pop up daily, keeping on top of it will be the most beneficial thing you can do for your site.

6. Join link exchange networks. There are a few out there that are quite valuable and well done, like http://value-exchange.sitesell.com/ and even some of the less valuable ones will send you a decent link opportunity every now and again.

7. Talk to the people in your geographic area. If your store is in a mall, ask the other stores in your mall to exchange links. If you’re in an office building, ask all the other businesses in the building. Look through your chamber of commerce web site, or local business directory. Remember, relevancy includes geography. http://www.realestatelicense.com can exchange with sites related to the keywords I listed in step 1 as well as sites in and around their area of California.

8. Ask any clients with businesses to link to your site. Offer them a discount on further purchases for the duration of time they keep your link up. Not only does this produce a one-way incoming link to your site, but it also promotes repeat business.

9. Ask every site you come across that you like or find useful for a link exchange.

10. Participate in forums, such as http://scamcops.abalone.ca/forums/ and use your signature to link to your site.

11.Triangle linking, though hard work, can be very beneficial. Triangle linking is the process of creating one way links between three sites. Eg. Site 1 agrees to link to site 2 if site 2 links to site 3 and site 3 links back to site 1.

12. Write articles and submit them to places such as articlecity.com and goarticles.com. Make them valuable articles that people will actually read, and they’ll get picked up by more places. Make sure your Author’s bio has a link to your web site.

13. Create a “Link to Us” page and allow visitors who find your site a great resource to link to you on their own. Avoid banner links or button links and stick to text links. Relevant anchor text is as important as the link itself.

And finally, be patient. Obtaining a lot of incoming links all at once can raise some flags in search engine algorithms. A well conducted link development campaign takes time but is well worth it. The pay-off can turn your new business into a massive success and can mean the difference between flipping burgers for operating capital, or sipping Mai-Tais in Bora Bora while all your worker bees back home keep things going. Trust me, Tahiti’s worth the wait.

About the Author: Courtney Heard is the founder of Abalone Designs, a search engine optimization company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney’s articles are available at http://www.abalone.ca/resources/

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When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a “techy type”.

But for me, the most intriguing aspect of your online business isn’t about the technology. It’s about human connections, and how you can create these in a virtual environment.

It’s commonly understood that “people buy emotionally, not intellectually.” Even when people think they’re making a rational decision, powerful subconscious factors come into play. To sell effectively, we’re told to anticipate our customers’ needs, to demonstrate that we “feel their pain”, and to respond to clues in their body language and tone of voice.

In the “real world” we do this very well. And we know that if we can have a direct, in-person conversation, there’s a pretty good chance that we’ll close the sale or keep a happy customer.

For the online visitor, your Website is the next best thing to that in-person conversation with you, your colleagues or employees. And since so many people are researching products and services on the Web, it’s critical that your site has maximum impact in persuading them to take the next step with you.

So how does your Website connect emotionally with your visitors? Do they feel listened to, understood and appreciated by your Internet presence? Are you instinctively meeting their real needs? Do your existing customers feel supported and valued when interacting with you online?

Or are you failing to evoke the crucial emotional responses which can significantly enhance your response rates, sales and ongoing return on your Web investment?

The Critical Emotions for Website Success

I’ve been working with client Web strategies in a wide range of industries since 1995. Based on this experience, I’ve identified some key emotions that you need to evoke in your online visitors to create and sustain a profitable relationship.

How well your Website does this can have a major effect on the visceral, instinctive reactions of your visitors, and their propensity to buy from or connect with you.

In total, I have twenty criteria for emotional connectedness that I suggest for any Website. That’s too many to discuss in this article, but let’s look at a few highlights:

Do I Feel Recognized?

When we first meet in a business setting, we’re introduced, or we introduce ourselves with some statement about what we do, and why we should connect with each other.

When we talk with customers or prospects, it’s important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.

The most important task for your home page is to accomplish this initial introduction. You’ve heard the “ten-second” rule about how long a visitor will stay on a site that doesn’t engage them.

So, does your home page really tell me what you do? Does it speak to me in specific terms that make very clear what services you provide, and what type of customers or clients you work with? Does it use language that I’ll understand even if I don’t know the jargon of your industry or specialization?

Sounds simple?

There are astounding numbers of Websites that fail to provide basic information on the home page.

If your goal is to get the customer to visit your store, does your home page clearly show your location, and how to get there? Every time you force the visitor to make a decision, such as “Do I click on the Contact Us page to find their address?”, you open up the possibility that they’ll make the wrong choice (from your viewpoint), or worse still, they’ll just leave.

And is it clear to me whether you can - or would want to - help me? Are you geared towards corporate bulk buyers, or small businesses, or both? Do you operate nationally or only in your immediate location? Will your visitors know what you mean by generic terms such as “business systems” or “total business solutions” or should you be more specific as to what you offer?
Do I Feel Engaged?

As we continue our “real-world” conversation, we start to find common points of interest, whether personal or professional. We begin to feel that we can relate with each other, and this helps to build our business relationship.

So your Website has to make the visitor feel drawn in - that they want to know more about your business, your products and your services - but again, from the viewpoint of their needs and interests. And you have to give the visitor a clear sense that you want to find those points of connection, and to learn more about them.

If the visitor doesn’t feel invited in, if they feel left to themselves to find their way around - if they’re overwhelmed, confused, or simply not interested in your site, they’ll leave.

Does your site present a bewildering array of manufacturers, products, or options without any guidance as to selecting from these? Think about the conversation that you’d have with a customer in your store. You’d find out what they were looking for, and then you’d ask a number of questions to help them find the right solution for their needs.

So how can you mirror this process online? You could offer a “Help Me” page that guides visitors through some Frequently Asked Questions or other choices and provides links to recommended products based on their answers.

You could incorporate an interactive chat facility with a customer service agent during office hours, or access to a searchable knowledge base.
Do I Feel Convinced?

If the visitor is seeing your business for the first time, they need to be comfortable that you are who you say you are, and that you can deliver what you promise.

One of the most important elements in establishing this part of the connection is to show the “faces” of your business. Have you noticed how many Websites don’t name any of their owners, or the people that customers will interact with? It’s much easier to have a conversation when I know who I’m talking to!

Customer testimonials and other third-party endorsements are critical elements in establishing trust - they say far more about you than your own marketing statements. How many sites have we all seen that trumpet “nationally recognized” or “premier provider . . .”? Prove it!

Include client quotes and success stories right across your site where they’re front and center as visitors are engaged in your content. If you win an award, tell the visitor what that means for them in terms of how you were evaluated.
Do I Feel Motivated?

Towards the end of our “real-world” conversation, we’ll hopefully close a sale, or we’ll talk about some next steps, or we might say “Let’s stay in touch”. To do that with our online visitor, we need to persuade them to buy something, or to tell us who they are, and give us permission to reconnect with them.

Too many Web pages tail off with no call to action or directions about where to go next. If you don’t issue a clear invitation, you again leave it to the visitor to work out what to do - and you run a big risk of losing them.

So at every point on every page where the visitor might be thinking “Tell me more”, or “How do I get this?”, provide a clickable link to the next step, to your shopping cart, to your newsletter subscription page, or to whatever you want them to do. Don’t wait until the end of the page - they may never get there! Look for the emotional “tipping points” on every page where they’re ready to talk more with you and grab them in the moment!

Diluting the Connection

Of course, it’s all too easy to undo all the good feeling that we create by frustrating or annoying the visitor, or simply by giving them a dead end.

One of my favorite bugbears is the site search engine that allows me to enter my query, and then tells me “No results found. Please try again with different search terms”.

How is that supposed to make me feel? What was wrong with my keywords or my parameters if the search page allowed me to select them? Am I being stupid? Or do you really not want to help me?

Your visitor is clearly looking for something, and has taken a step towards connecting with you. So how about a results page that lets them know that you can’t immediately answer their question, but offers a link to your contact form so that they can send a question, or some tips or suggestions on how to find more information.

The ultimate customer service feature is an opportunity to interact with a live assistant - if your site offers this utility, the search results page is a perfect place to maximize its visibility.

So how “Emotionally Connected” is your Website?

I hope that I’ve sparked your curiosity enough to take a fresh look at your Website.

Think about specifically why visitors are coming to your site, what might be on their minds, and review your copy and navigation accordingly. Think about new customers and existing ones, employees, media - everyone who might have a reason to visit. Are you doing everything that you can to create an “emotionally connected” experience for everyone?

The right mix will gain you significantly higher time spent on your site, more calls from pre-qualified leads, more signed contracts, happier repeat customers, attention from new markets, offers of strategic alliances and collaborations, and insights into creating successful new products and services.

(c) Philippa Gamse, 2005. All rights reserved.

About the Author: Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. How does your site rate against Philippa’s twenty “emotionally connected” criteria? Visit http://www.CyberSpeaker.com/ to find out. Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com.

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The popular blogger.com owned by Google, Inc. has been around the internet for a while.

But still no matter how appealing a Blog may seem now a days there are still a few people that does not actually get to know what really a Blog is.

Well, a Blog is a type of website that allows you as its owner to easily put in your messages and publish it online.

It’s more like a journal or a diary type of site, but what’s interesting is it’s not hidden from others like a normal diary where in only you can write and see it.

A Blog is your personal site and your online diary at the same time. It is a place where you post something and other may post a comment about your post. It’s actually a great site to publish your own opinion and “what you think” thingy.

Now, with all those features how come it’s also a marketing tool? For some it may seem to be a diary or a journal but for some it is more likely to be a place to advertise products and market them.

Why? Because of the ability of Blogs to be crawled easily by search engines and because of the nature of a Blog that makes it look like an e-campus class that consist of a teacher and students.

Advertisers, marketers and even programmers can make use of a Blog to post in messages about their products and users could post in their comments too.

A Blog is easily crawled by search engines because it is a content based site and search engines loves sites with great content volumes. I have a Blog my self at http://prialde.blog.com and with in 24 hours I can already search my Blog at Google Search.

A Blog is a great tool indeed. The answer now to the question, “Do I Really Need It?” is up to you to answer. Just remember no site is great without others knowing it.

Here are some of the Blogs I love to spend some time on.

http://prialde.blog.com
http://www.elf-ideas.blogspot.com/
http://ezinearticles.com/blog/

And here are some of the sites offering free Blogs.

http://www.blog.com/
http://www.blogger.com/
http://www.blog-city.com/
http://www.blogdrive.com/
http://www.tblog.com/

And try this site http://simpleads.net/ to advertise your Blog.

About the Author: Glenn is the owner and creator of iSnare – http://www.isnare.com a free articles site that offers unlimited free article submission and free reprint. iSnare can also write great contents for your site, visit http://outsourcing.isnare.com/?p=3

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Can the Internet foster intelligent conversation and help to form new ideas and moral beliefs?

A weird thing happened yesterday as I walked through my university campus. A young man approached me from a political organization that obviously was canvassing for new members. This is nothing new as there are always people attacking me for one cause or another. I am very interested in the ways in which life and human society works especially in the realm of spirituality and morality. However, I have to admit that I’ve never really gotten much out of politics, or economics which politics seems to be mainly focused on. For some reason I got into a conversation with this fellow and the resulting experience affected me profoundly.

I don’t know if his political group is relevant to this article but I will mention it is based around a U.S. Democrat named Lyndon Larouche. The guy was telling me in detail about how the present world economy based around George Bush’s American system is destined for failure and causing much trouble in the world. This I agreed with wholeheartedly as I can’t condone or imagine spending huge amounts of energy on killing people in a war as being a positive act.

He also mentioned one of my favorite human rights activists: Martin Luther King Jr. The guy was saying that under current conditions the ruling fascist ‘Empire’ is suppressing individual thought and creativity and that the masses of the world had become mindless cattle. He said that the key to evolving a new morally upstanding world society we will need individuals to once again think for themselves and change the current economic structures that control life on earth. He used a lot of big economic-type terminology so some of what he said went over my head, but I generally took the guy to be a nice, intelligent person who believed passionately about what he did. He gave the impression that people like King are the great transformers of beliefs in society, and that only truly awakened souls will be happy when they die.

I try not to take myself or life on Earth too seriously as this has caused many problems for me in the past. However, I do think that life and love are very important ideas to focus on when one is growing spiritually. I decided to sign the group’s list and get a little bit more information so as to really make up my opinion about these matters that I know so little about (economics and politics). Here is where the story goes strange. I wrote down my name and my email address and the fellow asked if I’d put down my phone number as well. I said that as I am a writer I don’t like being interrupted by the phone ringing and that I’d rather communicate via the Internet.

This is when the trouble began.

The man was visibly upset and said that the Internet was not a good place for people to exchange ideas and have conversations. I laughed and replied that the Internet is very young and how could he judge it so harshly in such a black and white manner? He ironically sounded a little like the fascists that he disliked so much when he retorted that no great ideas had ever come from people on the Internet, and for that matter, a ‘real’ conversation between people had to be conducted face to face. Well, I could have mentioned that on the telephone you cannot ’see’ anyone’s face, but I thought I’d try to explain my position on the matter a bit more positively.

I told him that the Internet was just a simple tool of communication that was bringing individuals closer together. You can see someone across the world with a web cam whilst hearing his or her voice perfectly. I then mentioned that the Internet was doing exactly what he felt was necessary for society to flourish in the future; it is giving voice to individuals’ ideas like never before in human history. The guy was then really starting to lose his cool and was getting quite upset. I then thought I’d mention the idea that the Web was dissolving the concept of national borders as anyone could talk to anybody else freely with the simple realization that all people are the same. People are no longer forced to think of other nationalities as separate ‘types’ of people that one should steer away from.

By this time the guy had become very irate and said vehemently that there is nothing wrong with having separate nations. He then contradicted himself and agreed with me by saying that the ‘Empire’ only wanted to ‘divide and conquer’ and split countries into even smaller entities that could then be taken over. I replied softly that that process inevitably produced more unnecessary borders between fellow humans.

The main point that stuck with me after the conversation ended was the fact that it was the mentioning of the Internet as a positive medium for communication and enlightenment that so severely upset the guy. I guess no matter how knowledgeable about the world and sure of yourself that you are, if there are things that you are still unaware of, or in this case close-minded to because of some irrational fear; like a link that snaps in a chain, so will your peace and calm will be shattered by ignorance and anger.

Spirituality and morality can be discussed on many different mediums…Politics and economics must be the same.

About the Author: Jesse S. Somer, M6.Net (http://www.m6.net), Jesse S. Somer is an individual soul who may not know a lot, but knows that the Internet could be a great factor in the process of bringing humanity together into one big family here on Earth.

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With the help of MSN, recently I’ve been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it’d be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days when we, as search engine optimization specialists, didn’t feel like a private schoolgirl smoking in the bathroom? When we didn’t feel like the iron fist would come crashing down at any moment? Yes, those were the good old days. And MSN has finally brought them back, though on a much smaller scale.

Google hit it right on the nose back then. Search results were almost never irrelevant - venturing to the second page of results was an event that drew gasps. There was never, ever any reason to leave Google and search for the same query on another search engine. Satisfied users the world over, it was the search engine of choice almost everywhere searches were conducted. I myself never strayed from Google, I was loyal and I was rewarded for my loyalty with consistently relevant results.

But has Google taken their quest for perfection a few steps too far? Case in point: http://www.jimmylerner.com - this web site is the official site of an author. Search on MSN for his name, “jimmy lerner” and his web site is the top result. Now, try the same search on Google.

The top results are pages devoted to reviewing his book, book stores selling his book, a press release I sent out to announce his new site and a few times I’ve even seen sites show up in the top ten that simply have a link to his site from theirs and are completely unrelated. His site has been jumping from the second page to the first and back again.

This begs the question, optimization or no optimization, what, exactly, is the problem with a quality, informative web site reaching number one for a search query that is probably conducted specifically to find that exact site? Has the focus and aim of Google changed from offering relevancy to satisfied searchers to simply impeding the progress of SEOs? Is Google’s main concern now, to stop individuals from helping a site reach number one? It can seem that way, can’t it? And I can only say one thing about it. Bad move, Google.

I’ve heard a few people say that it’s just a transition period. That all web sites are in the same boat, everyone’s waiting to see the fruits of their optimization labour. Perhaps this is true, and perhaps over the next little while we will see changes at Google that make our jaws drop, impressed at the level of perfection we never thought possible. But I think maybe Google needs to re-focus their energies. Take the focus back to the user, not the SEOs. Get back to the near-impeccable relevancy level before I start using MSN to learn about all my favorite authors.

About the Author: Courtney Heard is the founder of Abalone Designs, a search engine optimization company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney’s articles are available at http://www.abalone.ca/resources/.

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Everyone seemed to be happy and content with the kind of Chat service they get with Chat TV.

It was to some a place spend some idle time in from of the box; to others, it was a place for “socializing” in cyberspace to compensate for their real-life inadequacy; and for the perverts, it was a place to expose mere stupidity.

Yet there are those who gather up in clans and assert themselves in many ways. But Chat TV has gone pfffftttt… and it seems that everyone including the clans have lost a home.

To some of the netizens it is simply unacceptable reality that Chat TV is gone.

Others claim they have their own chatrooms up and running… as if talking to some kiddo who is too naive to believe their claim.

This makes us wonder what it is that makes these people make believe that there is still a Chat TV. What goes on in their minds anyway? Setting these people aside, there are more pressing issues. Consider the air time the Chat TV may not be able to afford in the long run. Or perhaps the issue of censorship which we have pushed for.

Whatever the cause of Chat TV’s removal in cable TV, it would always be worth to note that it was more of a social nuisance rather than a useful tool to the right users of it.

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My interview with Michael Duff; Webmaster of SeekAndPromote.biz

How did SeekAndPromote.biz get started?
Well. One day while I was drunk………no not really. I started as a clicker and thought that running a sight might be a learning experience. I knew I wouldn’t get rich but that I would learn alot about html and other computer programming things so I took my life savings and tossed it in. I saw so many dishonest sites and wanted to bring honesty back into ptr or at least try.

What other paidtoreademail are you a member of?
I am a member of many sites. At one time I clicked on over 100 sites and learned the hard way how to pick the winners and losers. I try to stick to the $3. to $5. cashout sites that generally send search only. Any site sending low paying search links with this size cashout are a sure paying site. Sites that say no search or send hi paying links are either destined to fail or planned from the start not to pay you. These are the sites I belong to with my ref link (just incase you care to join one lol) A couple are high cashout ones but have reliable webmasters.

http://www.basketball-bucks.com/pages/index.php?refid=bigpokeraaaa
http://www.cashemailer.com/pages/index.php?refid=bigpokeraaaa
http://classical-mail.com/pages/index.php?refid=bigpokeraaaa
http://www.correct-marketing.com/pages/advertise.php?refid=bigpokeraaaa
http://gainagain.com/pages/index.php?refid=bigpokeraaaa
http://www.gainmail.com/pages/index.php?refid=bigpokeraaaa
http://www.joinusmail.com/pages/index.php?refid=bigpokeraaaa
http://www.Lion-solomail.com/pages/index.php?refid=bigpokeraaaa
http://lookabc.com/pages/index.php?refid=bigpokeraaaa
http://www.Mail-Rewards.com/pages/index.php?refid=bigpokeraaaaaolc
http://pharts-mail.biz/pages/index.php?refid=150
http://www.real-cashs.com/pages/index.php?refid=bigpokeraaaa
http://www.wepaymail.com/pages/index.php?refid=bigpokeraaaa
http://www.yeahcash.com/pages/index.php?refid=bigpokeraaaa

What is the largest number of referrals you have in a program?

Right now I have over 350 in a failing site that I no longer click in anymore. Actually I think it disappeared with the rest (NoFlashJustCash) but of the sites listed above my largest and average is 33 total with 14 first level.

What is the most bizarre question you have received from SeekAndPromote.biz?
Where is the cashout button? What are points worth (there are no points). A member who just joined wrote 5 minutes later asking where his referrals were. Pretty much “normal” questions. Got a good crowd at SeekAndPromote.biz and SilverSearching.info.

Briefly tell what it is like to run a paidtoreademail?
Crazy “Don’t do it” I work long hours and make nothing. All money I make has been returned to members. I only do it because I enjoy it but to make a profit would be nice. In order to make a profit a site would have to charge very hi prices for ads and sell a lot of them (this would never work).

What are your future plans for SeekAndPromote.biz?.
Upward and onward. I love every member. We got the best most supportive members around.

Sure there are a few that just click and run without searching and there are the ones who know this and put forth that extra effort to try and make up for it. The cheaters will answer in the end at Judgment day. The ones who do extra get that good feeling inside that is way more important than any money they could ever earn. (in the 1 year I have been clicking I have made $475.00 not good wages at all for a 7 day a week job but I like it)

Do you have any hobbies?
Just this takes my time. I am disabled and don’t get around much. I think that most people in ptr are ill in one way or another be it a handicap or illness that keeps them at home a lot. A