The sound of the drum is strong and steady. It’s cold and damp in the large cave, except near the central fire. There are 40 naked, hairy, human-like creatures in deep celebration. Yet there is fear in the air. The clan is preparing for the next hunt.

The shaman enters and speaks to the group of his dreams, explaining all the dangers the tribe will face tomorrow. The hunters begin to prepare themselves mentally, physically, emotionally, and spiritually. The shaman leaves, going into his small,sacred cave to begin the magic ceremony. He must do this to help bring about a successful hunt, and to protect the tribe from what he knows lay ahead. He has seen it all in his visions, he’s an intuitive.

That was a long time ago, or was it? You still need a place to live in, perhaps a cave, but more likely an apartment or house. You still need food to eat, but most likely from the grocery store. So, things have not really changed but just updated.

Today we don’t trade shells for our supplies and services, but money [ and lot of it ]. So we need success in our economic and business life.

But like the primal hunter, we need more then just survival, we need a mental, emotional, physical and spiritual approach to help us be fully successful. We also need a good source of intuitive information to guide us through the challanging times.

So things have come full circle as more and more people are living a holistic lifestyle. The health and mental health fields have been shifting towards holism, and for many years I was deeply involved with that. Today, the business world is also changing, you only have to read the newspaper to know that. I have spent the last ten years exploring and testing new, more holistic business approaches that can be applied to day to day operations or towards reaching long term goals. I’ve hosted television programs on these matters, and publish an online magazine dealing with shamanism and holism as it applies to life and business.

Oh yes, I am a real shaman. I bring to my work a strong male intuitive function and all the trimmings of the ancient shamans but with a modern perspective. I am known as the business shaman. I went on line to offer my services to the global business community. I work with all levels and aspects of business and deal with any issue through training, coaching, consulting and intuitive guidance. Generally I work in a partnership with you and your business to create, reorganize or transform.

About the Author: Jerry is a professional shaman. He publishes a free online magazine and newsletter dealing with shamanism and holism as they apply to life and business. You can reach the publication at this address: http://www.jeremiahhuck.workzsites.com

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Later, humanity traveled to distant lands [ often in war ]. This meeting of cultures , both in conflict or peace, created the beginning of a [ melting pot ]. Today with mass air travel, and instant communication by phone or computer, we must now realize that we are all living on the same small planet. That melting pot effect is now called globalization.

I need not remind you that we are still meeting other cultures both in peace and war! Maybe some day we will resolve that, but that is not the point of this article.

As we realize that the melting pot / globalization is still going on, and at a faster pace then before, where do we go from here? If the human race is heading towards a oneness, what will that be like?

I suggest that the best way to go is by the process of intergration. That is, taking the very best from each culture and melting that into our lifestyle and lives.

The East and West often have opposite approaches to life. The East has a wonderful, mystical spirituality but often lives in poverty. The West has a great sense of science and economics but is often starved for spirit.

So as we continue to meet each other in both war and peace, and as the planet moves further into globalization, let us not just kill each other, but also borrow and take the best of each culture into the future!

About the Author: Jerry is a professional shaman. He publishes a free online magazine and newsletter dealing with shamanism and holism as they apply to life and business. You can reach the publication at this address: http://www.jeremiahhuck.workzsites.com

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To see what I mean, ask yourself these questions. Do you think about food and eating more than you think you should? Do you feel guilty when you eat certain foods? Do you have trouble passing up tempting food even if you aren’t hungry? Do you often eat when you are bored, stressed, lonely, or angry? Do you eat differently in private than you do in public? Do you fluctuate between dieting and eating too much?

If you answered yes to most of these questions, you have probably discovered that dieting hasn’t really solved the problem. To help you understand why, lets take a look at three different eating styles: Over Eating, Restrictive Eating, and Instinctive Eating.

In “Over Eating” people eat because it is mealtime or because something looks good - whether they are hungry or not. They may also eat to distract themselves or cope with stress and emotions. They may reward, comfort, or entertain themselves with food. Their weight tends to go up and down depending on whether they are off or on their diet.

In “Restrictive Eating,” a person controls his or her weight by dieting. They decide when, what, and how much to eat based on the rules of the latest diet they are following. Since diet rules are always changing, they sometimes feel confused about what they should eat. They think of food as either “good” or “bad”—and they think of themselves as good or bad, depending on what they ate.

Now think about someone who doesn’t struggle with his or her weight. If you are having trouble thinking of someone like that, think of a baby or a young child. I call this “Instinctive Eating.” These people just seem to know when, what, and how much food they need. When their body needs fuel, they get hungry, triggering an urge to eat. They simply stop eating when their hunger is satisfied. Most of them really like to eat and seem to be able to eat whatever they want.

However they will turn down even delicious food if they aren’t hungry.

You might believe that a person who eats instinctively has been blessed with willpower and a great metabolism. But the truth is, we were all born Instinctive Eaters. Its just that many of us “unlearned” our natural ability to know how much to eat. The good news is that you can relearn those skills if you are willing. I did! Here are some important steps to get you started.

1.Let go of the idea that there is a perfect diet that will finally solve your problems. The answer lies within you.

2.Whenever you have an urge to eat, instead of focusing on the food, first ask yourself, “Am I hungry?” Remember that hunger is a physical feeling. It is not the same thing as appetite, cravings, or the desire to eat.

3.If you are hungry, remember that there are no “good” or “bad” foods. You are less likely to overeat certain foods if you know that you can have them again when you really want them.

4.Stop eating when the hunger is gone but before you feel full, even if there is food left. Give up your membership to the Clean Plate Club!

5.If you are not hungry, ask yourself if something in your environment triggered your urge to eat and what you could do to reduce the trigger or distract yourself from it. For instance, could you put the candy dish out of sight or do something else for a while until you are actually hungry?

6.If there was an emotional trigger, ask yourself what you could do to better cope with that emotion. For instance, if stress triggered your urge to eat, could you try a relaxation exercise instead?

7.Don’t expect yourself to be perfect—it is not possible or even necessary.

By relearning to eat instinctively, you will see that eating to satisfy hunger is pleasurable and that it is good to eat foods that you enjoy. You will find that meeting your other needs in appropriate ways will bring balance and joy to your life. By learning these important skills, you will reach a healthier weight and a healthier lifestyle—without dieting!

About the Author: Michelle May, M.D. is a practicing Board Certified Family Physician with expertise in the cognitive-behavioral aspects of weight management. She is the author of Am I Hungry? What To Do When Diets Don’t Work in collaboration with a Registered Dietitian and Psychologist. Visit her website http://www.AmIHungry.com for more ideas on managing weight without dieting.

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1) Website Focus: Make sure your site is focused on aspecific category of products. I cannot stress this enough.The editors will often check to see if your site featuresproducts that are in the same category as your productpress release. This is one of the key ways you can get freepublicity for your products. Because when you send out apress release on a new product, the editors will check yoursite to make sure that you offer similar products. Oncethey see that you offer a wide range of products in thissame category, you will greatly improve your chances forgetting free publicity for your products and website.

2) Target the right magazines for your products: I havetalked to many people who are tempted to send out theirpress releases to every magazine available. I stronglyadvise against doing this. It is simply not effective andcan even upset the editors when you send them informationnot related to their audience. It also reduces your chancesof getting in the magazines if you are sending out pressreleases to every magazine category. The key is to stickwith the most targeted magazines for your products and onlyemail them with your product announcements.

3) Be consistent and patient while emailing the editors: itis very important to be consistent when you email theeditors. Try to introduce a new product on a monthly tobi-monthly basis to the editors of the magazines. If you doit on a consistent basis before you know it, one of yourproducts could be picked up in one of the magazines. It isalso important to be patient with the process.

You may nothere anything for a few months and then all of a sudden youwill find out that a magazine picked up your press releaseand is running it. On average it takes print magazines amonth to three months to print your press release. Foronline magazines you could have your press release pickedup within days or weeks. That is why it is important totarget both.

4) Be prompt to an editor’s request:Be prepared when the editors contact you. Many times aneditor will want to contact you and ask some basicquestions about your company. Another reason they mightcontact you would be to include your product in their nextissue.

When this happens the editor will ask you for a 300 dpiphoto of your product to be e-mailed to them so they canput it in the magazine. Through the years of doing e-mailpress releases, I have learned to contact my suppliersbefore I send out a press release and ask them for a 300dpi photo. I keep the photo(s) on file in a computer filefolder marked “editor’s photos.” They are easy to retrieve,and since I already requested the picture ahead of time, Ican just retrieve it from my file and send it to the editorwithin minutes of the request.

5) Personalize the Press Release

Whenever possible find ways to personalize the press release. Here is a simple technique you can use: Address the e-mail to the specific editor of the magazine. Instead of writing: “To the editors of the magazine” Take the extra step of searching the magazine’s website for the name of the editor and address them accordingly. To find out more about getting free publicity for your products and site visit http://www.productpressrelease.com

About the Author: Dianne Beiermann is a results-driven internet marketer and online business owner. Dianne Beiermann is one of the leading experts in press release marketing for online businesses. Productpressrelease.com specializes in assisting individuals and businesses with obtaining free publicity for their products and website. You can visit their site at http://www.productpressrelease.com or call 1-800-371-3945.

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Generally speaking, you need an agent (though there are literary lawyers and others out there who would disagree with me.) I’ve had four agents, some fine, one useless, and one downright criminal (though eminently likeable.)

Here are some tips I can pass along that will help your search for this important part of your team.

*Make sure you’re selling something marketable. It could be you’re the only person out there who wants to read about your Aunt Tillie’s days as a pickle packer. Before you approach an agent, find out what problem your book solves and who it will appeal to. Research similar titles on Amazon.com and look for gaps in the marketplace. Go to bookstores and see what’s hot (and what’s not.) What’s not is on the remainder shelf; what’s hot is placed up front and center, with massive piles of the book in sight. Give an agent a good reason UP FRONT to get excited (before they even read your mss)

*Make sure your book idea or manuscript is in top shape. There is no substitute for excellence… it helps! You’ve got to have an awesome concept, and an even better title.

*Make your book proposal as professional possible. (Book proposals are only for non-fiction books, those other than novels.) You’ll want to include a lot more than just what the book’s about. You’ll need to include any market research you’ve done on who’d buy the book, ideas for unusual places the books could be sold, or ways to tie it in with ’special sales’ (that’s pub-speak for big wholesale orders) to certain industries, or connections with your workshops, speaking gigs, web site, etc.. You’ll also want to include an impressive bio, merchandising ideas, a sketch of the competitive marketplace and publicity ideas. (If this sounds daunting, worry not. See my blurb at the bottom.)

*Establish your credibility. If you’re writing fiction, let them know you’ve either had unique life experiences that will make your book especially interesting to the media. (If you’re writing about your white water rafting exploits, did you have a great experience related to this you could spin on air?) If you’re writing non-fiction, are you a PhD or do you have a masters, or lots of great professional experience? It’s tougher to sell a great book written by someone who’s got no credentials in the field to back them up … but it can be done.

*Hook up with a star. Can you get a celebrity endorsement, or a testimonial or foreword from a highly placed industry star? This will help an agent feel they can sell your work.

*Find the niche no one has explored. They’re out there, even in your chosen field. This is especially true for non-fiction, though niches apply to both genres. The best niche comes from your own passions and interests… what’s really You?

*Do not send your manuscript! Send a one page letter describing your project and why you are the person to write it, plus your proposal (non-fiction only) or a few sample chapters of your manuscript (fiction.) Offer to send the rest right away if they are interested. Make sure everything is spell-checked, double spaced, with correct margins, etc..

*Hand pick the agents you submit to. DO NOT SEND MASS MAILINGS TO AGENTS. It won’t work, and is a waste of time and money. Instead, research who to approach and pick the 5, 10, 20 or so who actually sell your type of work. Agents stick to niches themselves, and one way to find that niche is in various resource guides like Writer’s Market, the LMP (Literary Market Place … in all big libraries), or the Writer’s Digest 2002 Guide to Literary Agents. (I have several other techniques I share in my Self Help Author’s Crash Course, which is on sale at the moment. See below.)

*Make your letter great.

Your pitch will be placed in a pile with the other cold submissions that arrived that day (maybe 25 -50) and an assistant will thumb through them, spending about 10 seconds on each one. This means if you have a personal contact, you mention it in the first sentence. Trim your description of your book into a meaty, mouth-watering paragraph. Add a bit on why you are the person to write it. And BE SURE to let them know you hand picked them, out of all the agents out there, because of the great work they’ve done for authors X, Y and Z. In fact, you predict they will have similar success with your property, as they did with Book X they just sold to Q Publisher, etc. In other words, make it personal, a little witty, and smart

*Don’t use old contact info … and call to see that the agent you’re contacting is still at the address you have before you send anything

*Don’t ever pay an agent to evaluate your book. This is not how standard agents work, and is illegal.

*Give the agent one month to evaluate your work. Then follow up by phone or email. Many will tell you how they like to be contacted in guides such as The Writer’s Market and those listed above. Continue to follow up, until such actions are ridiculous. You’ll probably get some kind of response, especially if you’re letter is great

*Follow up and ask for referrals. If you’re lucky, you’ll get the intended agent on the phone. They may seem interested, but just won’t commit. (A standard line is “I’m not taking on any new clients right now.”) So ask if they know any agents they might recommend, or someone who is expanding their operation. Then send a thank you note if their info has been helpful. Agenting is a small world, and many people stay in it for life. They’ll remember when you reappear at their door years later. And this time it may open

*Be persistent. You may have to go through several lists of hand-picked agents, before you get the bite you need.

*Work your personal connections. Be exhaustive, thinking of anyone you know who might connect you with other agents, or even authors. Most authors will want to see the project you’re pitching, and may not feel comfortable sharing their contact with you… but many may.

About the Author: For information on how to create your own publisher-ready book proposal that agents will sit up and pay attention to, drop by Suzanne’s site, http://www.getknownnow and get her free listing of 25 Top Self Help Literary Agents.To reprint this article, please use with this bio box in tact. Thanks! ©2005 Suzanne Falter-Barns LLC. v

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Happily there are dozens available. Fromspeeches, facility tours, emails and brochuresto consumer briefings, media interviews, newsletters,personal meetings and many others. But be sure that thetactics you pick are known to reach folks just like youraudience members.

Sad, but the credibility of your message could depend onits delivery method. So, consider introducing it to smallergatherings rather than using higher-profile communicationssuch as news releases or talk show appearances.

Progress reports will suggest themselves in due course. Andthat probably will mean you and your PR folks should returnto the field for a second perception monitoring session withmembers of your external audience. Using many of the samequestions used in the first benchmark session, watch carefullyfor signs that your communications tactics have worked andthat the negative perception is being altered in your direction.

If you sense your colleagues or your client becoming impatient,you can always accelerate matters with a broader selection of communications tactics AND increased frequencies.

You won’t get hurt when you apply your budget to publicrelations activity that creates behavior change among your keyoutside audiences that leads directly to achieving your goals.

That will demonstrate conclusively that the right PR reallyCAN alter individual perception. And better yet, lead tochanged behaviors that help you reach those managerialobjectives and come out on top.

About the Author: Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi-cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com

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Could this new discovery be “Exercise in a Pill?”

These unexpected results left the researchers puzzled. No drug or food had ever shown the ability to target and dramatically decrease dangerous organ fat, also known as visceral, or “belly” fat. In fact, only one thing is proven to reduce it… exercise.

The New American Epidemic- Obesity.

And the unsightly bulge of stubborn belly fat isn’t the only problem. Controlling this fat is important, say researchers at Duke University Medical Center, because increased levels have been associated with diabetes, cardiovascular disease, and the alarming rise in obesity rates in the United States, where presently two out of three adults are overweight or obese. Visceral fat is located around the organs inside the belly and is deeper in the body than ordinary fat, and much harder to get rid of.

In the Japanese study, conducted at the Nippon Sport Science University graduate school, lab rats were fed a chemical extract from apples as 5% of their diet. The animals lost an average of 27% of organ fat in only 3 weeks.

Even more baffling to researchers was a 16% increase in muscle strength observed in the test animals.

Proven Health Results from Apple Chemicals

Chemical extracts from apples have been extensively studied for years for their health benefits in cancer, heart disease, diabetes, and other chronic diseases. Recently, apple extracts have been shown to protect the brain against nerve damage associated with Alzheimer’s Disease. But this is the first evidence that these phytochemicals- termed apple polyphenols- have been shown to reduce belly fat deposits.

The Japanese researchers have now turned their attention to confirming these results in human subjects, and one Japanese company announced plans to market health drinks containing the extract in the U.S. later this year.

Too Early to Tell?

Although it will likely be some time before human weight loss trials are reported, some consumers aren’t willing to wait. Since November, a small group of people in the U.S. have had access to these apple chemicals in pill form. You can track their intriguing results, which are now being reported on our web site, where you can also follow the latest news and research about apple polyphenols.

About the Author: David L. Kern is a health researcher and publisher of New Health & Longevity, a newsletter devoted to the latest advances in nutritional science. Get more info on this new health discovery now at http://www.applepoly.com/bellyfat/. You can find a link there for current medical studies and breaking news on apple phytochemicals.

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Do you love to write? Do you want to put those writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here’s 3 tips to start off your New Year.

1. Brainstorm

Once you’ve decided what your writing is going to be about, brainstorm. Think of a new angle for your article. For example: If you’re writing for your local newspaper about an author, don’t necessarily write only the obvious details. Is there something about this author that makes them unique? What is so great about the book they’ve written, can you tie it with a current news event and or holiday?

2. Removing the Fluff is a Must!

When writing a first draft, it’s expected to have at least some fluff. Fluff is words, sentences, certain aspects of your article that don’t necessarily add to your article. An example would be: “I had no energy. My energy had been sucked out of me” Now that’s not the great example, but you get the point. A good way to tell if you ave fluff is to put your article away for a while. Why? Because wen you leave your article for a bit, the next time you look over you’ll see aspects of your article popping out. Certain words, facts and excess information that could easily be removed for a smooth flowing article. 3 fast tips that also apply are:

1. Editing- Proof read your articles and remember to use your spell checker. Grammar and spelling mistakes can easily turn your editor away.

2. Simple Language Structuring- You may be an expert in your field, but for others reading about your topic for the first time, your content should be simple.

Make sure your sentences aren’t run-ons. Are you teaching something? Break down aspects of your article into steps. This will ensure your reader understands your topic better.

3. Be careful of the word “the”- “The” is a common word that sometimes is repeated too many times in the article, causing your article to become repetitious. Use “the” repeatedly if you’re trying to make a point.

3. Passion

No, I’m not talking about romance. Passion and excitement in your article. The topic that you choose to write about should excite you. It should be something you enjoy, something you love. If it’s a topic you’re not truly interested if, it’s going to show in your writing. Especially if it’s an article that you put together in 5 or so minute. Use words to “pump” up your article, actions, appeal to one’s senses if it’s about cooking. Have the reader become excited and motivated if it’s a teaching article.

About the Author: Free writing reprint articles available in Espanol and Italiano.Read more articles written by Ms. Laura Hickey and her children’s book Mysterious Chills and Thrills E-book for Kids. Ten Short Stories to Tickle the Imagination. “Spooky” “Awesome” “Unpredictable”Isn’t it time you entered the world where shadows lurk and each page turn could be your doom…http://www.laurahickey.com

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The top positions at any organization dictate the fortunes of the company, the shareholders and the employees … and often the communities in which they are located. A good executive head hunter can ensure that new company executives have the skills required for the position and the challenges ahead. He can also ensure that the right executive is chosen, one whose style will flourish in the specific environment of that company.

However, modern executive recruiters face challenges to be effective. I caught up with Esther Barzel, co-owner of the Online Recruiters Directory.

Q: What are the main challenges of executive head hunters in today’s business climate?

A: To start with, the geographic net has become much wider. A head hunter in , say, New York City or Toronto, can no longer rely on finding the right candidate right in town. In fact, the ideal candidate might be just minutes away by Internet, but he might be located in another country or even on another continent. We are looking at a new breed of executive recruiter.

Q: The Internet should make his job easier, right?

A: Yes…and no. He has to post requirements in more places and sift through more potential candidates to find the jewel he seeks. So his workload has actually increased.

Q: Plus, I presume, he still faces the challenges of yesteryear?

A: That’s right.

He still has to make contact with potential candidates, conduct preliminary interviews, set up meetings with the company, attend to minute details, brief the interviewer, etc.

Q: What about follow-up?

A: Yes, there is, of course, follow-up required after every interview, both with the client and with the prospect. It’s a busy job.

Q: So how does the Internet make life easier for an executive recruiter?

A: Now you have online communities and bulletin boards, such as Monster.com, where you can place ads for positions. This makes it somewhat easier to cast one’s net. Directories like ours help head hunters attract clients, so they can spend more recruiting and less time on business development.

Q: Don’t online bulletin boards and directories just mean the head hunter has to spend more time in more places?

A: Yes and no. Online resources are more easily searched than, say, paper. Our recruiter directory gives employers the chance to search by geography or by vocation, or by the type of position. This means they can find a recruiter that specializes in pharmaceutical sales, or who specializes in accounting, or whatever field. The head hunter spends less time answering questions from people who will never be their clients.

Q: And I assume it works both ways?

A: Yes, the recruiter gets resumes from only those people who are likely candidates for the types of positions he works on. The pharmaceutical recruiter, for example will not get a resume from someone whose background is in aeronautical engineering.

Q: Wow, that’s a mouthful. I don’t know if I could even repeat that.

A: Many executive recruiters could not repeat it, either. So the Internet is making it easier for them to receive resumes targeted to their field of expertise, saving them time…not to mention overexertion of their tongues.

On that humorous note, we thank Esther for taking the time to explain how the Internet is making life both more complex and easier for executive recruiters and head hunters.

About the Author: David Leonhardt is an freelance writer near Montreal. Read more about current challenges of executive recruiters and head hunters . Find out more about Esther Barzel’s directory of online recruiting services.

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It is time to separate fact from fiction.

Yes, your SEO consultant can get you a top-ten placement at Google. But…

1. If the placement is for “dirty brown shoes”, it probably won’t help your shoe store one bit, even if I get you the first place ranking. Few people are actually searching for that term.

2. Being number ten might not help much either, depending on the term. People searching for “Essential Nectar liquid vitamins”, will probably click on the first result they see, or at least on one of the “above-the-fold” results that do not require scrolling. On the other hand, someone searching for “liquid vitamins” might check through two pages of results to familiarize herself with the options available.
3. If your title tag reads like a cheap list of search terms, it will not be enticing. For instance, if it reads: “vitamins, liquid vitamins, multivitamins, multi-vitamins”, you might skip over it in favor of the next result that reads “Liquid vitamins from the Liquid Vitamin Supplements Store”.
4. If your description tag is a mess, people will more likely skip over your listing, even if it does rank number one, in favor of one that sounds like what they are looking for. Google and others use the description tag usually when the term searched for is found in it, so make sure to include your key search terms in a description tag that actually reads well.

I recently responded to a forum question, which went something like this: My site ranks number one for this term at this engine.

The term is searched this many times per day, and the engine has this percentage marketshare. Can I expect this many visitors?

That’s not an SEO challenge; that’s a math problem: searches x marketshare = visitors

I responded with a few factors that override mathematics in the SEO game, including the site’s title tag and description tag, as well as whether the term lends itself to scrolling. I also pointed out that it depends on the title tags and description tags of the competition, too.

Another factor that makes predicting traffic difficult is the abandonment factor – how many people click on none of the results because they get interrupted or confused, or abandon the search for a new one because they find themselves off-topic or searching too broadly.

It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads that the average searcher might never scroll a screen or two to see the organic (natural) results.

And, of course, it also depends on the color of the walls in the room the searcher is clicking from, the weather outside and how well they slept last night. But there is little you can do about that.

What you can do is to work with your SEO consultant to choose the most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans and the search engines. Then make sure he is monitoring not just the rankings for your key search terms, but also the description used by each of the search engines.

A good ranking at Google and Yahoo is just one measure of your SEO consultant’s success. A more complete evaluation is that he is your partner in building long-term, targeted traffic.

About the Author: David Leonhardt is a Montreal-area seo consultant and a website marketing consultant.. Pick up a copy of his SEO e-book.

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